beautiful in his time
Graphic Design & Illustration Studio
"He hath made every thing beautiful in his time" Ecclesiastes 3:11 — KJVBegin Your Story
Two Wings, One Studio
Rose Fable lives in two worlds — calm, structured branding for businesses ready to be remembered, and soft, character-driven illustration for stories waiting to come to life.
Selected Work
Each project is a collaboration — a story discovered, refined, and brought to life through intentional design.
Self-directed campaign · Logo + apparel + banners · Case study
Studio
Vector poster series · Three-piece set · Case study
Sketchbook
Magazine redesign concept · Editorial layout · Cover & interior
Studio
Original character system · Mark, expressions, palette · Case study
Sketchbook
Rebrand concept · Logo + stationery · Print collateral
Studio
Advocacy brand identity · Logo + collateral · Cause-driven design
Studio
Commission · Enamel pin illustration · Character work
Sketchbook
Personal illustration · Texture studies · Soft narrative
SketchbookMy Story
At Rose Fable, I bring that same intentionality to visual design, weaving imagination and meaning into brand identities that leave a lasting impression.
My craft lives at the heart of brand identity and illustration. I work closely with each client to uncover the visual language that defines their story — shaping the logos, typography, and characters that give a brand its voice.
— Lana Garcia
Quick Answers
Rose Fable designs brand identities, logos, and illustration work for small businesses and creators. The studio splits into two wings: Rose Fable Studio handles structured branding, and Rose Fable Sketchbook handles character design and illustration commissions.
Brand Starter packages run $500–$800 for a logo plus core brand essentials. Brand Identity is $1,200–$1,800 with a full visual style guide. Brand Suite is $2,500–$3,500 for launch-ready brands with collateral and social templates. See all packages and pricing.
Rose Fable is run by Lana Garcia from Virginia, USA, and works with clients across the United States remotely. Read more about Lana.
Brand Starter takes 2–3 weeks. Brand Identity takes 4–6 weeks. Brand Suite takes 6–8 weeks. Illustration commissions are 2–4 weeks per piece. Rush turnaround is available for an additional 25% when the schedule allows.
Every great brand starts with a conversation. Tell me about your vision and let's craft something beautiful.
